Baba Ramdev Hits Out At HUL Over Tea Ad: Says ‘Is India merely a market to be plundered?’

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Baba Ramdev Hits Out At HUL Over Tea Ad
Baba Ramdev Hits Out At HUL Over Tea Ad

Ramdev, the founder of Patanjali Ayurved Ltd, on Friday, accused FMCG major Hindustan Unilever Limited (HUL) of plundering Indian market, hitting out at the company over an advertisement of its branded tea “Red Label”.

Baba Ramdev Hits Out At HUL Over Tea Ad
Baba Ramdev Hits Out At HUL Over Tea Ad

Ramdev in a tweet said, “For them everything, every emotion is just a commodity. For us, parents are next to Gods.” Ramdev drew parallel with East India Company and called for the complete boycott of the foreign company for hurting Hindu sentiments.

My direct question to MNCs [multinational companies] is that they should declare what are their contributions to India’s economic and cultural development?” Ramdev tweeted.

Yoga Guru Baba Ramdev has called for the boycott of Hindustan Unilever Ltd (HUL) after the firm received flak for its advertisement for tea brand Brooke Bond Red Label, which described the world’s largest gathering on Kumbh Mela as a “place where old people get abandoned“.

Ramdev in a tweet said, “For them everything, every emotion is just a commodity. For us, parents are next to Gods.”

Ramdev drew parallel with East India Company and called for the complete boycott of the foreign company for hurting Hindu sentiments.

“Inki aukaat kya hai,” he asked on Twitter, questioning the MNCs’ stature. “What is the stature (aukaat) of these MNCs to be making unsavory comments on India’s glorious cultural heritage? Is India, for them, merely a market to be plundered?” the yoga guru-turned-entrepreneur tweeted in Hindi.

FMCG conglomerate Hindustan Unilever is a subsidiary of the London-based firm Unilever PLC. Unilever operates in more than 100 countries, selling its products in more than 190 countries. The company operates approximately 310 factories in over 70 countries.

The tweet was removed 20 hours later yesterday and HUL posted a new tweet saying, “Red Label encourages us to hold the hands of those who made us who we are.” The text at the end of the video, however, still remains.

In the video shared by the company, a father and son can be seen making way through a crowd of devotees. The son is visibly trying to lose his father in the crowd but has a change of heart when he sees a younger father-son duo trying to not lose each other. He then goes back to the father who is sitting at a tea stall and had ordered two cups of chai as he had faith that his son would find him.

At the end of the video, there is the following text: Kumbh Mela is the largest gathering in the world. At the holy gathering, many elderly are abandoned by their families. This Kumbh, let’s hold the hands of those who made us who we are.

Twitterati did not only take offense to the fact that HUL called Kumbh Mela a place where people go to abandon their elders, but they also thought that abandoning elders is antithetical to what Indian culture really is all about. Baba Ramdev even said that their only agenda is to portray the country as economically and ideologically poor.

One HUL advertisement has depicted a man abandoning his elderly father at the ‘Kumbh Mela’. After seeing a father caring for his young son, he realized his mistake and returned to him. The father was waiting for him with two cups of tea, saying that he was assured that his son would return.

The ad invited severe criticisms on social media.

A spokesperson of HUL did not respond to HT’s query.

What is your opinion on this Red Label Ad?

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