On Tuesday Amul announced the launch of camel milk in select markets of Gujarat.
The product branded as ‘Amul Camel Milk’ will be available in a 500 ml PET bottle priced at Rs 50, and needs to be refrigerated, as has a shelf life of three days, the dairy major said.
The Gujarat Cooperative Milk Marketing Federation Ltd, owner of dairy brand Amul, said camel milk is easy to digest and healthy with numerous benefits, like high in an insulin-like protein, making it beneficial for diabetic persons.
Three months after Prime Minister Narendra Modi recounted the benefits of “camel milk” at a public event in Anand, the Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) on Tuesday announced the launch of “Amul Camel Milk” in select markets of Gujarat which include Gandhinagar, Ahmedabad, and Kutch.
- Sourced from the Kutch, the camel milk will be available in a 500 ml PET bottles priced at Rs 50, and needs to be refrigerated, as it has a shelf life of three days, the dairy major said Tuesday
- The company said camel milk is easy to digest and healthy with numerous benefits, like high in an insulin-like protein, making it beneficial for diabetic persons.
The product branded as ‘Amul Camel Milk’ will be available in a 500 ml PET bottles priced at Rs 50, and needs to be refrigerated, as has a shelf life of three days, the dairy major said on Tuesday.
Amul had earlier introduced a camel milk chocolate which continues to receive a good response, it said.
During his visit to Amul Dairy in September last year, Prime Minister Modi had claimed that he was ridiculed for calling camel’s milk nutritious several years ago, and that now camel’s milk was not only being used in making chocolates but was also fetching double the price for farmers when compared to cow’s milk.
The Responisble Corporate had later reported that the GCMMF was planning to launch the camel milk during Diwali 2018 and a processing unit to process 20,000 liters of camel milk has been set up at Bhuj.
Officials of Sarhad Dairy that collects camel milk in Kutch said that at present, cow milk fetches Rs 28-30 per liter for the milk producer, while camel’s milk fetches Rs 50-55 per litre in Gujarat.
Amul had recently made headlines for the legal notice the company had sent to Google for allegedly earning revenue from fake websites bearing its trademark.
The company in the legal notice had stated that they were brought to the notice of several cases since March 2018 of fake websites and emails in the name of Amul that asked viewers to deposit money into their bank accounts. The dupers were “making unlawful gains by duping people“, the legal notice to Google had stated.
Amul had accused Google of allowing the practice to flourish through its paid promotion service for the miscreants without background checks and thus earning revenue from the click-based advertising.
The dairy brand had asked the tech giant to “to immediately cease and desist from displaying the search result of such fake/fraudulent websites” in the legal notice. “Google should not allow its platform to be used from committing illegalities and offenses,” the legal notice read.
“Failure to comply with the aforementioned condition within seven days from the receipt of this notice shall constraint our client to escalate this issue using all available means,” the legal notice had stated.
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