Instagram is performing better than Facebook and seeing the new trends Facebook has allowed the Crypto ads on the social networking platform.
Will this be beneficial to Instagram as well let’s find out?
Instagram worth $ 100 Billion
Instagram was acquired by Facebook in 2012 for $ 1billion. The growing popularity and the use of Instagram gave 100X return in the period of six years. Witnessing such growth a Bloomberg Intelligence analyst, Jitendra Waral stated that if Instagram would have been a standalone firm, its worth would be around $ 100 billion.
This was calculated seeing that Instagram is growing better than Facebook. He has also analyzed that if the Instagram keeps up such growth, in next 2 years the platform will have more than 2 billion users.
The rapid increase in the revenue of Instagram will be a positive sign for Facebook. This growth will make Facebook cross $100 billion in revenue within a year. The increment in the revenue of Instagram will be accountable for 16% share of the overall revenue of the company in the comparison to the current revenue of 10.8 %.
Crypto Ads and Facebook
In February 2018 the Social Networking Giant, Facebook had banned all the ads related to the Cryptocurrency. Since every new business uses Facebook somehow to get more audience and customer, this ban was a sad news to the newly made blockchain and crypto industry.
Now somehow seeing the growing trend and the growing use of Cryptocurrency Facebook has decided to lift the ban. Rob Leathern, Product Management Director at Facebook have published a blog post, announcing that the ads related to cryptocurrencies can be posted on the Facebook.
But ads of crypto exchanges and any post about other cryptocurrency services can still not be posted. Ads which caters to Initial Coin Offering, ICO is also under the ban.
The blog post of Rob Leathern stated that “So starting June 26, we’ll be updating our policy to allow ads that promote cryptocurrency and related content from pre-approved advertisers. But we’ll continue to prohibit ads that promote binary options and initial coin offerings.”
Even after lifting the ban Facebook will take all the security measures:
- Only per-approved advertisers can post on the Facebook.
- New advertisers are asked to fill out an application form to prove the genuineness of their business. They will have to show that their business related to crypto is certified and not another fake scheme.
- This application will then be approved by the concerned
- You can view the application of the official website of Facebook after logging in to your account.
- Before Facebook Google has banned any ads related to cryptocurrency and is no mood to lift this ban.
Seeing the fake accounts the Government of the United States has regulated the Crypto trading and business. Any crypto related dealing should be under the regulation of the authority. Then only it will be allowed to do a trade.