Google has launched a new way to access the mobile page speed and that has scored them 10/10 on a point scale. It has been consolidated into the Google Ads also called as the Adwords. This can be discovered on the landing pages.
Why Should You Worry About Mobile Speed Score by Google?
The landing page is so good that the users can actually see the pages that provide fast mobile experience and the one which takes further attention.
Google also warns the advertisers that mobile page speeds can notably affect the performance of the ad. Observe that mobile happens to be the place where traffic is experienced more when compared to all of the web traffic. The mobile webpage takes an average of 15 seconds to download. This may equate a missed opportunity to many brands because most of the visits are abandoned if it takes more than three seconds to download. After all, who has got precious web time to waste it on waiting for something?
The mobile speed score is not only based on loading time. It offers more than that. There are several factors evaluated by Google which includes the connection between the potential conversion rate and the page speed.
Google advises making great use of the Accelerated Mobile Pages (AMP), for those who want to speed up their mobile page. AMP offers a smart, fast, smooth and more seizing mobile experience. The best part about the AMP is that it loads 85% faster when compared to standard mobile pages.
After speeding up your site, your search ad clicks can be directed to the AMP pages and hatch super fast and mind-blowing mobile experiences. There are other pages that are offered by Google to access mobile page speed like the speed scorecard. The work of mobile speed scorecard is to compare the speed of mobile against its competitors. It also calculates the estimation of losing in potential revenue for having a mobile site that is slow in speed.
Page Speed is a distinct SEO category
Google has made a big change and that concerns us that it now measures the page speed as a separate category. It has been separated from technical SEO.
This change can be easily seen by entering a website through Google’s PageSpeed Insights. Earlier, it provided us with the checklist and the basic page stats. But now, two separate categories have been scored by the pageSpeed Insights.
- The new name applied to the 100 point score is the optimization.
- Speed is new and exciting, but at the same time, it is confusing as well. The confusion occurs when it scores the exact point of good optimization as that of the slow speed score.
The score will be based as the slow, average or speed.
Google measures Page Speed using the Field Data
If earlier, you were using the WebPage Test or the Pingdom, then you must have noticed that it now measures on the median value of your FCP and DCL. In other words, Google now uses the actual Real User Measurements to scoring Page Speed. These are directly taken from the Chrome User Experience Report.
Optimization score is more important
Technical optimization is considered more important than before. If you face any problem in the optimization score and the speed score, then you should focus on getting the site speed fixed at the earliest.
The mobile speed score is just the starting in the line of mobile-focused initiatives. The tools provided by Google sure catches its speed and there is no way of slowing down. So make sure to adjust your strategy accordingly.
If you are interested in learning more digital marketing strategies, visit Traffic Radius. We are one of the leading digital marketing experts in Australia.