Google has recently decided to invest $550 million in Chinese e-commerce storehouse JD.com to increase its existence in Asian markets and to overtake Amazon.com.
The partnership of these two companies will have a superpower which includes the exclusive promotion of JD.com products on Google’s shopping services with a motive to expand their business and reach the masses.
The administrators of both the companies claimed that they would work to enhance the retail structure that will give a better shopping experience to the shoppers and to decrease the turbulence in the e-commerce market, including Southeast Asia.
It is a matter of strategic plan of Chinese e-commerce JD.com which is competing strongly with Jack Ma’s Alibaba another leading e-commerce market. Google and JD.com have put capital in technology, retail, and logistics to produce products and services which would win them the consumers.
Apparently, JD.com has also amalgamated with superior grocery business named Walmart as well as French retail brand called Carrefour SA. As per reports, it has been said that Walmart has opened a small high-tech supermarket in China where consumers can access their Smartphone for payments on its virtual or online platform of JD.com.
“This partnership with Google opens up a broad range of possibilities to offer a superior retail experience to consumers throughout the world,” stated Chief Strategy Officer of JD.com, Jiamwen Liao.
The whole purpose of the deal is to blend the strength of both the brands such as Google’s market reach and analytics while JD.com’s expertise in stock management and logistics.