Tata Motors has recently announced that the company will no longer be manufacturing Tata Indica and Tata Indigo eCS.
Tata Motors company spokesperson asserts that “With the changing market dynamics and the evolution of Tata Motors design language towards impactful design, we have decided to phase out the Indica and the Indigo eCS, a common phenomenon in a product lifecycle. Establishing itself as a ‘coming of age car’ for India, the Indica has been a much loved and admired brand,”
Tata Motors halted Tata Indica and Tata Indigo sedan’s production- Know Why?
Both of the iconic brands, Tata Indica and Tata Indigo will be shut down by the end of FY 2018-19. The action was taken due to the changing market dynamics which does not call for this older model anymore. Increasing competition and low demand were not doing any good for the company.
What Made Company Took This Decision?
Society of Indian Automobile Manufacturers (SIAM) released figures showing the lowest sales of both Indica and Indigo, the company sold 2,583 units and 1,756 units respectively. Such low statistics prompted Tata motors to stop 20 years old legendary car production.
Tata Indica was an indigenous car of the company, it was launched 20 years back at Geneva Motor Show in 1998. Since then it has helped Tata motors grow as a brand. This hatchback was the perfect option for people who were looking for a better option instead of buying small cars.
Tata Indica and Tata Indigo- Game Changing Cars
Tata left no stone unturned in the marketing of Tata Indica and making it the most popular car among Indians. Its ad campaigns come with a line “More car per car” and the advertisement shows comfy interiors and rich features which were easily affordable.
Right after the Launch and gaining popularity, Tata Indica received over 1, 15 lakhs booking in the first week of its coming out in the market. The success of this iconic cars led the Tata motors to launch Indica Vista in 2008, the second generation of Tata Indica.
Interesting facts about Tata Indica
- In the first 24 hours of launch, the car got more than 100,000 bookings. It was truly passenger cars.
- Do you know? Tata Motors was also planning to launch Electric version of Indica Vista Sedan in 2011 but it never came on the floor.
- Tata Indica was seen as something beyond and above Maruti. A number of sales helped Tata to go for a successful bid for JRL
- On the launch of Tata Indica, Ratan Tata Quoted “India will have dimensions of a Maruti Zen, the cabin size of an Ambassador and the fuel efficiency of a Maruti 800”.His quote was exactly what the car delivered to its, customers.
After the success of Tata Indica, In 2002 Tata Motors launched yet another iconic car, Tata Indigo. Tata Indigo became popular for its compact designs and spacious interiors.
Future Plans- What’s Next?
After these two cars, production of Tata Nano can be brought to halt. According to the statistics, the company has only manufactured 45 units of Tata Nano in April 2018.
Tata Motors is headed towards future. Tata motors planning to launch all new products based on Alpha and Omega architecture.
New cars include the H5X SUV and the 45X Hatchback which is expected to be launched soon. Other new product E- Vission all-electric sedan will be launched by the company in 2020 at Geneva Motor Show.
At this time pulling the plug on Tata Indica and Tata Indigo was a strategic move made by the company.
End of Era
As market scenario is changing rapidly, it is logical for the company to make changes in their product line. Discontinuing some series and launching new is the part of inevitable and growth strategy plans.
Tata Indica and Tata Indigo’s discontinuation is considered as an end of an era. It will be fondly remembered by people who have used it or have seen the brand becoming popular.
However, the existing customers of both of these cars should not worry because the company will be providing them full customer sales and service support.
We bet you didn’t know lots of facts we have stated above. Share your fond memory with us related to Tata Indica and Tata Indigo in the comment section below.